Fender has recently been teasing us with videos of something upcoming and dramatically different. “Never play a Fender the same way again.” The video showed what looked like something Stratocaster-inspired, sleeker, with a contoured neck heel and some kind of access-improving cutaway. And now on 5 Nov, the ball drops with a resounding “splat”.
The Ultra series is nothing more than a rebranded Elite series which in its turn was a rebranded Deluxe series.
During the past few years, before I lucked out and found my Sonic Blue American Series Stratocaster, I have had off-again, on-again thoughts about investing in a brand new Fender. I have given the Deluxe/Elite models due consideration. But I’ve never been able to get excited about any of them. They just don’t push my buttons. Those guitars get it all wrong, in my opinion. The switching is different from one year to the next. The color of the pickguard is ugly. The logo is ugly. I don’t like how they splash text all over the pickups. I’m not fond of locking tuners. The knobs are the wrong shape. This year, they have got the notion that yellow-tinted necks are cool. They are not. Oh, and they’ve also jacked up the prices. Again.
Sorry, Fender, no sell.