Our desire with the whole Signature Series was to build the guitars exactly the way the artists play them. We didn’t just want to build something that everybody was going to buy and then the artist had to have his different.
Dan Smith, Fender, from A.R. Duchossoir’s The Fender Stratocaster, 3rd ed., 1988.
Undoubtedly, this was a dig at Gibson and Les Paul. It is well known that Paul did not want an archtop electric guitar, but a flat top, and he wanted the maple/mahogany proportions in the body reversed, so Gibson made them special for him. That’s all fine, I suppose. But what about Fender? Have they gone the way Dan Smith intended? You can just take a look at their website, at the two different Eric Clapton signature models. One for the general public, and a Custom Shop version, exactly like the one E.C. himself plays on stage, which is different. Okay.
I am not a great fan of Trivium, but I am impressed with Matt Heafy’s attitude towards signature guitars. I always wondered why such a comparatively high-profile player would settle with an Epiphone when he could probably have arranged a signature model with Gibson. The answer turns out to be that the guy wants the people who enjoy his music to be able to afford one! I think this is a very nice way of looking at it. People write a lot of shit on message boards, but occasionally, you do run across nice people with interesting things to say. Someone once commented that it’s us regular hobbyists and amateurs, Clapton, Slash and Petrucci fans, who get ripped off, so that Gibson, Fender and Music Man can continue supplying free instruments to already filthy-rich rock stars. And probably tack on royalty money to boot.
My favorite electric guitar is the Gibson Les Paul, so I probably have no right whatsoever to say this, but I am not overly fond of signature equipment. I think it’s a matter of association: I want to be myself and to have others see me as myself and not as some wannabe. And I also wouldn’t want to use something featuring the signature of an artist whose works I do not particularly enjoy – again, the association thing. I could never step on a Mark Tremonti phaser pedal because I don’t want to send him royalty money, and I don’t want a Petrucci or Hetfield guitar because I don’t want to be regarded as a wannabe.